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•The expenditure on a good is equal to the (demand for the good)x(price)

•The price of a good and the demand for the good are inversely related to each other.

•Whether the expenditure on the good goes up or down as a result of an increase in its price depends on how responsive the demand for the good is to the price change.

•If the percentage decline in quantity is greater than the percentage increase in the price, the expenditure on the good will go down.

•If the percentage decline in quantity is less than the percentage increase in the price, the expenditure on the good will go up

•If the percentage decline in quantity is equal to the percentage increase in the price, the expenditure on the good will remain unchanged

•If the percentage increase in quantity is greater than the percentage decline in the price, the expenditure on the good will go up

•If the percentage increase in quantity is less than the percentage decline in the price, the expenditure on the good will go

•If the percentage increase in quantity is equal to the percentage decline in the price, the expenditure on the good will remain unchanged

•The expenditure on the good would change in the opposite direction as the price change if and only if the percentage change in quantity is greater than the percentage change in price, i.e. if the good is price-elastic.

•The expenditure on the good would change in the same direction as the price change if and only if the percentage change in quantity is less than the percentage change in price, i.e., if the good is price inelastic

•The expenditure on the good would remain unchanged if and only if the percentage change in quantity is equal to the percentage change in price, i.e., if the good is unit-elastic

•Suppose

•at price *p*, the demand for a good is *q*, and

•at price *p *+ ∆ *p*, the demand for the good is *q *+ ∆ *q*.

•Expenditure

•At price *p*, the total expenditure on the good is *pq*, and

•At price *p *+ ∆ *p*, the total expenditure on the good is (*p *+ ∆ *p*)(*q *+ ∆ *q*).

•If price changes from *p *to (*p *+ ∆ *p*),

•the change in the expenditure on the good (∆ *E )*

= *q* ∆ *p *+ *p* ∆ *q *+ ∆ *p* ∆ *q*

=*q* ∆ *p *+ *p* ∆ *q (*For small values of ∆ *p *and ∆ *q)*

•If price changes from *p *to (*p *+ ∆ *p*), the change in the expenditure on the good ∆ *E =*∆ *p q[1 +e*_{D})]

•if *e*_{D} < –1 (elastic), then *q *(1 + *e*_{D}) *< *0, and hence, ∆ *E *has the opposite sign as ∆ *p*,

•if *e*_{D} > –1 (inelastic), then *q *(1 + *e*_{D}) *> *0, and hence, ∆ *E *has the same sign as ∆ *p*,

•if *e*_{D} = *–*1 (unit-elastic), then *q *(1 + *e*_{D}) = 0, and hence, ∆ *E *= 0.

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