Essay and Answer Writing

Florida Effect

In a classic experiment conducted by John Bargh, a social psychologist of New York University, students were shown a set of words associated with the elderly but not including the word 'elderly'. The words were - wrinkled, forgetful, bald, grey, Florida. These students were then asked to move to another room and timed in contrast to another set of students with randomly selected words.
It was found that the suggestion of words connected with the elderly caused the students to walk slower. This experiment is popularly known as the ‘Florida Effect.’
This experiment also works in reverse as it was also found in an experiment that when students were forced to walk slower, they were 'primed' to think about the elderly.
Florida Effect

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